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Pigeon Bike Brand Identity Upgrade Program
2018

Client : Tianjin Flying Pigeon, Ltd.


Chinese national brand Tianjin Feige has more than 80 years of bicycle production history. The current brand image is old and outdated, and it is not popular with young people, so I have developed a brand image upgrade plan for the Pigeon bicycle brand. First, the font of the logo was redesigned, and the dynamic effects of flying pigeons were implanted, which was responsive and full of power. The identity upgrade program has given the brand passion and sports professionalism, caters to the aesthetic trend of the world today, and Injected youthful vitality into national brands.



天津飞鸽自行车品牌升级方案
2018
客户 : 天津飞鸽车业制造有限公司

中国民族品牌天津飞鸽有着80多年的自行车生产历史。当前的品牌形象陈旧落后，且不受年轻人的青睐，因此我为飞鸽自行车品牌制定了品牌形象升级方案。首先对标志的字体进行了重新设计，植入鸽子飞翔的动态效果，反应敏捷而又充满力量感。此次身份识别升级方案赋予品牌激情与专业运动精神，迎合当今世界的审美潮流，为民族品牌注入了年轻活力。




















Eterno Sports Car Brand Identity
2018
Client : Korea HYUNDAI CORPORATION New Energy Development Dept

This is a series of brand designs for the Eterno electric sports car brand. Eterno means "eternal" in Italian. The hollow hexagonal shape design of the brand symbol, like a pair of green gems holding energy in hand, symbolizes the patented technology developed by Eterno New Energy. The font design of the brand logo represents a sense of open technology in the future and reflects the brand's goals and ideas that will lead future trends.



ETERNO新能源跑车品牌身份设计
2018
客户 : 韩国现代株式会社新能源开发部

该项目是我为Eterno电动跑车品牌进行的一系列品牌身份设计，Eterno在意大利语中意为'永恒'。品牌符号中空心六边形的造型设计，像一双手持握着聚集能量的绿宝石，象征Eterno公司对新能源开发的专利技术。品牌标志的字体设计代表着拥有开放性的未来科技感，体现了该品牌即将引领未来趋势的目标与追求。









The brand's typeface pays tribute to the film art designer H.R. Giger.
该品牌的字体设计向电影美术设计师H·R·吉格尔致敬。






Atom Fashion Brand Identity
2017
Client : Japan ATOM Co, Ltd.

Atom is a fashion clothing brand derived from the street culture of Harajuku, Japan. Atom took the WWII Long Island Atomic Bombing incident back to the fashion industry, and interpreted the fashion trend culture from a new perspective. Atom's symbol design is very simple, so that it can be sewn on various fabric materials.


ATOM时尚服装品牌身份设计
2017
客户 : 日本ATOM株式会社

Atom是源自日本原宿街头文化的时尚服装品牌，Atom将二战长岛原子弹爆炸事件重新拿到时尚界进行创作，以全新的视角出发来诠释服装潮流文化。Atom的符号既简约时尚又便于缝制在各种织物材料上面。










Noobsta Telecom  Brand Identity
2017
Client : Korea Telecom.


The project’s central claim “Life is for sharing.” is based on the human needs of people, whereby everyone wants to be connected to those important to him / her and to take part in joint experiences and share special moments. Today, digitisation is offering new ways to participate in communities and interact with other humans. As a telecommunications company, noobsta design expresses the central idea of 'no obstacles'. The blue symbol of the symbol represents the earth, and the red symbolizes the mind. In addition, a set of rounded fonts has been developed for the brand vision system, which reflects the sense of service and care of modern technology and telecommunications service companies for the majority of users.


NOOBSTA电信品牌身份设计
2017
客户 : 韩国KT电信公司


该项目的核心主张“生活就是共享”。基于人类的人性需求，每个人都希望与对他、她重要的人保持联系，参与共同的经历并分享特殊的时刻。今天，数字化提供了新的方式来参与社区并与其他人互动。因此，noobsta 电信公司看到了其目的和责任，将每个人都连接到这种数字机会来源，从而实现参与并弥合数字鸿沟。noobsta作为一家电信公司，设计所表达的含义是'没有障碍'的中心理念。符号的蓝色代表地球，红色代表心灵，传达了noobsta电信公司‘世界的任何一个角落都可以畅通无阻的交流’的理念。另外为品牌视觉系统开发了一套圆润的字体，从而体现了现代科技电信服务公司对广大使用者的服务感与关爱感。











Bloom Bank Brand Identity
2017

The project is based on the theme of Wall Street in the financial center and designed modern bank brand Bloom Bank. The brand name bloom means'Blooming, Youthful, Prosperous, Developing'. As an advanced financial services industry, the brand concept is set to 'Care, Trust, Appreciation and Professionalism'. The symbol recognition design of the project adopted a simple and visually memorable symbol scheme.The two letters B are connected to each other in appearance. Like the infinite symbol ∞ Mobius strip in mathematics, it means that the bank can flourish.


布隆姆银行品牌身份设计
2017

该项目是以金融中心华尔街为主题，设计了现代银行品牌布隆姆银行。品牌名称bloom寓意为'盛开的, 青春的, 繁荣的，发展的'。作为一个高级金融服务行业，品牌概念被设定为'关怀感，信任感，升值感和专业感'。该项目的符号识别设计采用了一个简约而又在视觉上令人难忘的符号方案，外观上两个字母B彼此之间相连，像数学中的无限符号∞莫比乌斯带一样，寓意银行整体可以蓬勃的发展。







The logo is presented in gold and brown, inspired by the architectural colors of Wall Street.
The identity also works well in black and white.

该标识以金色和棕色呈现，其灵感来自华尔街的建筑环境色，
该标识在黑白单色中也能很好地显示。





I designed a series of auxiliary graphics in the project, which can effectively improve the brand recognition.

我在项目中设计了一系列辅助图形，从而可以有效地提升品牌识别度。





After the symbol is repeatedly refined, the brand culture can be deeply rooted in the heart of the customer.

符号经过反复锤炼设计之后，可以将品牌文化深深地植根于客户心底。








    



    











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