Zonglin Lee
Brand Creative Design Director
Proficient in and responsible for the iterative upgrades of VI systems, visual enhancements, and brand visual outputs for multiple brands; overseeing the direction of online materials, product and packaging development; designing and guiding offline spaces and physical materials; creative output and quality control of brand visuals.
Previously served as Design Team Lead at Yuanqi Forest (Genki Forest) and Design Director at Xige Group. Possesses extensive expertise in building brand visual systems, expanding and upgrading brand visuals, as well as in-depth experience in conceptual project development, theoretical exploration of brand cultural initiatives, meaning excavation, and visual communication.
Areas of Expertise:
Brand visual upgrades, brand visual design, brand creative direction, new brand development,
Font design, packaging design, product upgrades, art exhibition design, environmental signage design,
Visual material design direction, space & installation art direction.
Proficient in proposal development, creative guidance, team management and collaboration, and talent cultivation.
李宗林
品牌创意设计总监
本人擅长并负责过多品牌的VI系统迭代、视觉升级、品牌视觉输出；线上物料方向把控、产品及包装开发；线下空间及物料的设计与指导；品牌视觉的创意输出与质量把控。
曾工作于元气森林任职设计团队负责人，及西鸽集团设计总监职位。 对于品牌的视觉的体系建造，品牌的视觉拓展升级有较多的深入研究，对于项目概念的开发与建构，品牌文化项目的理论探索，含义挖掘与视觉输出传达，有丰富的经验。
Brand Creative Design Director
Proficient in and responsible for the iterative upgrades of VI systems, visual enhancements, and brand visual outputs for multiple brands; overseeing the direction of online materials, product and packaging development; designing and guiding offline spaces and physical materials; creative output and quality control of brand visuals.
Previously served as Design Team Lead at Yuanqi Forest (Genki Forest) and Design Director at Xige Group. Possesses extensive expertise in building brand visual systems, expanding and upgrading brand visuals, as well as in-depth experience in conceptual project development, theoretical exploration of brand cultural initiatives, meaning excavation, and visual communication.
Areas of Expertise:
Brand visual upgrades, brand visual design, brand creative direction, new brand development,
Font design, packaging design, product upgrades, art exhibition design, environmental signage design,
Visual material design direction, space & installation art direction.
Proficient in proposal development, creative guidance, team management and collaboration, and talent cultivation.
李宗林
品牌创意设计总监
本人擅长并负责过多品牌的VI系统迭代、视觉升级、品牌视觉输出；线上物料方向把控、产品及包装开发；线下空间及物料的设计与指导；品牌视觉的创意输出与质量把控。
曾工作于元气森林任职设计团队负责人，及西鸽集团设计总监职位。 对于品牌的视觉的体系建造，品牌的视觉拓展升级有较多的深入研究，对于项目概念的开发与建构，品牌文化项目的理论探索，含义挖掘与视觉输出传达，有丰富的经验。
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E-mail: lizonglin@naver.com
China Tel: +86 18201301613
WeChat 微信: 18201301613
Design Director
- MFA | Master of Fine Arts in Visual Design, Hongik University, South Korea
- BFA | Dual Bachelor’s Degree in Visual Communication Design:
Woosong University (South Korea) & Shandong University of Arts (China)
Areas of Expertise:
Brand visual upgrades, brand visual design, brand creative direction, new brand development,
Font design, packaging design, product upgrades, art exhibition design, environmental signage design,
Visual material design direction, space & installation art direction.
Proficient in proposal development, creative guidance, team management and collaboration, and talent cultivation.
设计总监
MFA | 硕士毕业于韩国弘益大学，视觉设计专业，硕士研究生学位
BFA | 本科毕业于韩国又松大学&山东艺术学院，视觉传达专业，双学士学位
擅长领域：品牌视觉升级，品牌视觉设计，品牌创意指导，新品牌研发， 字体设计，包装设计，产品升级，艺术展览设计，环境导视设计， 视觉物料设计指导，空间&装置艺术指导。 具备提案能力，创意指导，团队管理沟通协作，团队人才培养能力。
Visual Design | MFA 视觉设计专业 | 硕士学位
2018.09-2020.08 | Seoul, Korea 韩国首尔
Media Communication Design | BFA 媒体传播设计专业 | 学士学位
2016.09-2018.06 | Daejeon, Korea 韩国大田
Visual Communication | BFA 视觉传达专业 | 学士学位
2014.09-2018.07 | Shandong, China 中国山东
Design Director 设计总监
2022-Present
Key Responsibilities at Xige Group:
- Strategic Brand & Visual Transformation:
Executed brand and visual identity upgrades aligned with corporate strategy; created multiple new brands and their visual systems; established comprehensive product lines; drove the launch of new and existing products, generating industry recognition. - Cross-Brand Design Leadership:
Led VI system iterations, visual upgrades, and creative brand visual outputs across multiple group brands; oversaw online visual material design and direction; managed end-to-end product and packaging design development; directed offline spatial and event material design. - Team Development & Industry Impact:
Built and managed a professional design team; mentored creative and managerial talents; elevated brand visual creativity and quality standards; contributed to establishing the group as an industry benchmark.
在西鸽集团的工作主要有
根据集团战略，完成品牌与视觉升级迭代，创建多个新品牌及其视觉体系，构建完整产品线，推动新旧产品上市，引发行业关注。
负责集团旗下多个品牌 VI 系统迭代、视觉升级、品牌视觉创意输出；品牌线上视觉物料设计及方向把控、系列产品及包装设计开发落地；线下空间及活动物料的设计与指导。
打造并管理专业设计团队，培养多名创意型和管理型人才，提升品牌视觉创意水平与质量，助力集团树立行业标杆。
Genki Forest Group Co., Ltd. 元气森林集团Visual Group Head 视觉负责人
2021-2022
packaging development. I was responsible for establishing multiple brand visual guidelines and spearheaded the development of several best-selling products, including Aliens Electrolyte Water, Yōu Kuàng Mineral Water, health beverages, and energy drinks. Notably, I contributed to achieving the market sales target exceeding 1 billion for the highly popular Aliens Electrolyte Water launched in 2021.
在元气森林担任品牌视觉团队负责人，专注于品牌视觉规范与新品包装研发。负责搭建多个品牌视觉规范，带头研发多款畅销产品，如外星人电解质水、有矿矿泉水、健康饮料、能量饮料等，完成2021年推出人气新品外星人电解质水市场销售超10亿目标。
Dongdao Brand 东道品牌创意集团
Project Creative Designer 项目创意负责人
2019-2021
Working at Dongdao Brand Creative Group in the Commercial Space and Environmental Signage Department, I have participated in the design of numerous national projects and been responsible for the execution of large-scale commercial projects. I am capable of accurately overseeing the design direction, creative output, client proposals, and final implementation of commercial projects.
Design Projects:2022 National Winter Olympics Visual and Installation Design、Signage and Installation Design for Beijing Daxing Airport Economic Zone、Xiamen Bank Space and Brand Visual Standards、AECC Gas Turbine Brand Exhibition Hall Project.
在东道品牌创意集团工作于商业空间及环境导视部门，负责国家项目及大型商业落地项目。
业绩:2022 国家冬奥会和残奥会视觉与装置设计项目、2022 国家杭州亚运会项目视觉及装置设计项目、北京大兴机场临空经济区项目、厦门银行空间规划标准项目、武汉华侨城导视设计项目、太极企业文化落地项目、营口银行 si 设计项目、上海华谊集团总部及工厂 SI 规划和导视系统及企业品牌文化设计项目、成都新尚集团商区导视与装置艺术设计等。
