Zonglin Lee is a visual designer from Seoul, South Korea working on projects spanning both the cultural and commercial sector.Currently working in Beijing Xige Guanlan Group Co., Ltd. Served as Design Director.
Zonglin Lee’s interest lies in discovering and creating new things, and his recent research interest lies in exploring the construction and visual output of "context".
李宗林是来自韩国首尔的视觉设计师，致力于文化与商业领域的项目，现工作于北京西鸽集团，担任设计总监职位。
李宗林的兴趣在于发掘和创造新事物，而他最近的研究兴趣在于探索“语境”的建构和视觉输出。
Zonglin Lee’s interest lies in discovering and creating new things, and his recent research interest lies in exploring the construction and visual output of "context".
李宗林是来自韩国首尔的视觉设计师，致力于文化与商业领域的项目，现工作于北京西鸽集团，担任设计总监职位。
李宗林的兴趣在于发掘和创造新事物，而他最近的研究兴趣在于探索“语境”的建构和视觉输出。
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E-mail: lizonglin@naver.com
China Tel: +86 159-0116-1206
WeChat 微信: 15901161206
MFA At HongIk University of Korea
From : Shandong, China
Date of Birth: January 6, 1995
I have more in-depth research on visual research, interpretation, construction and exploration methods. I have some experience in cultural project theoretical exploration, project concept development and construction, meaning mining and visual output communication.
Competency :
My business direction is good at guide design and commercial space design, installation art design, brand strategy and development, printing design, packaging design, etc.The cultural direction is good at art project design, concept development and planning, art direction, visual identity, art exhibition design, font design, poster, information and editorial design.
韩国弘益大学视觉设计硕士
籍贯：中国山东
出生年月：1995年1月6日
本人对于视觉的研究，解释，建构与探索方式等有较多的深入研究，对于文化项目理论探索，项目概念开发与建构，含义挖掘与视觉输出传达，有一定的经验。
能力领域：
本人商业方向擅长导视设计与商业空间设计，装置艺术设计，品牌战略与开发，印刷设计，包装设计等。文化方向擅长艺术项目设计，概念研发以及策划，美术指导，视觉识别，艺术展览设计，字体设计，海报、信息以及编辑设计等。
Visual Design | MFA 视觉设计专业 | 硕士学位
2018.09-2020.08 | Seoul, Korea 韩国首尔
Media Communication Design | BFA 媒体传播设计专业 | 学士学位
2016.09-2018.06 | Daejeon, Korea 韩国大田
Visual Communication | BFA 视觉传达专业 | 学士学位
2014.09-2018.07 | Shandong, China 中国山东
Design Director 设计总监
2022-Present
Currently working in Xige Group, as the group design director, responsible for core brand VI visual upgrade, brand visual output, online material direction control, product and packaging development, offline space and material design and guidance, brand vision Creative output and control.
现工作于西鸽集团，担任集团设计总监职位，负责核 心品牌 VI 视觉升级、品牌视觉输出、线上物料方向把控、 产品及包装开发、线下空间及物料的设计与指导、品牌视觉 创意输出与把控。
Genki Forest Group Co., Ltd. 元气森林集团Visual Group Head 视觉负责人
2021-2022
Currently working in Genki Forest Group Co., Ltd., responsible for brand visual specification and new product research and development.
在元气森林担任品牌视觉团队负责人，专注于品牌视觉规范与新品包装研发。负责搭建多个品牌视觉规范。
Dongdao Brand 东道品牌创意集团
Project Creative Designer 项目创意负责人
2019-2021
Worked at Dongdao Brand in the commercial space and environmental guidance department, responsible for national projects and large-scale commercial landing projects.
Achievements: 2022 National Winter Olympics and Paralympic Games Vision and Installation Design Project, 2022 National Hangzhou Asian Games Project Vision and Installation Design Project, Beijing LFLK Airport Economic Zone Project, Xiamen Bank Space Planning Standard Project, Wuhan Overseas Chinese Town Guide Design Project , TaiJi corporate culture landing project, Yingkou Bank si design project, Shanghai Huayi Group headquarters and factory SI planning and guidance system and corporate brand culture design project, Chengdu Xinshang Group business district guidance and installation art design, etc.
在东道品牌创意集团工作于商业空间及环境导视部门，负责国家项目及大型商业落地项目。
业绩:2022 国家冬奥会和残奥会视觉与装置设计项目、2022 国家杭州亚运会项目视觉及装置设计项目、北京大兴机场临空经济区项目、厦门银行空间规划标准项目、武汉华侨城导视设计项目、太极企业文化落地项目、营口银行 si 设计项目、上海华谊集团总部及工厂 SI 规划和导视系统及企业品牌文化设计项目、成都新尚集团商区导视与装置艺术设计等。
